Facebook, Twitter and Co. More and more companies use social networks as communication channels for customer care and above all for customer acquisition. Another important reason for the use of social networks from a company's point of view is the increase in awareness: the more fans a company has, the more familiar it seems. However, not every company has such an enormous reputation that it is found and "liked" within a very short time. A successful and proven marketing strategy that has prevailed in such cases is the acquisition of likes, Facebook fans and Twitter followers. These are usually real fans who are active almost daily in the social networks and manually set likes. The method behind it: The company is advertised on Facebook until the desired number of fans or likes purchased has been reached. Manually clicking on the "Like" button not only increases the number of fans, but also the traffic on the company's Facebook fan page, so businesses can buy real visitors. In addition to Facebook, Twitter Followers and Google Followers are a sign of business success. Here, companies can buy Twitter and Google Followers. In order to make a company known to the target group, companies can buy Facebook fans. To be able to successfully market a product, you can buy Likes. Just like the Facebook fans, these are hand-picked likes from active users.