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Over the past few weeks, Instagram quietly introduced a feature that has confused many creators and business owners. Suddenly, new followers don’t show up, even though people are clearly trying to follow the account. The cause lies in an internal setting called Flag On / Flag Off, which determines whether new followers are accepted automatically or require manual approval.
This change mainly affects business and creator accounts. When the “Flag On” status is active, new followers are technically added but will only become visible after manual confirmation. For many users, it feels as if nobody is following them anymore. This can be especially frustrating if you’ve just launched a campaign or are trying to grow your reach.
Instagram’s idea behind this feature is actually positive — to give users more control and reduce spam or fake profiles. However, the downside is that even genuine users and brands are being slowed down by it. Those who build their audience through collaborations, organic reach, or social-media marketing notice a sudden drop in visible growth.
Fortunately, this filter can be turned off. In most cases, it’s enough to go into your account settings and switch the flag status to “Off.” This allows new followers to be accepted automatically and appear right away. Keep in mind that the change might take a few hours or require restarting the app to take effect.
If you’re actively growing your profile or running campaigns, it’s highly recommended to check whether your account is currently set to “Flag On.” Also, make sure you’re using the latest version of the app, as Instagram hasn’t rolled this feature out to all users at once.
Another useful tip: If you’re buying followers or likes through external social-media services, make sure those accounts come from real users. At likeskaufen.eu, only genuine, active profiles are used. That’s why followers remain visible even after Instagram system updates like the new Flag feature.
In summary, the Flag On / Flag Off filter isn’t a bug — it’s a control feature. But in practice, it causes confusion. With the right settings, you can keep your account growing and ensure your new followers actually appear.
If you’re looking for an effective way to boost your visibility and real engagement, combine organic growth with reliable services — such as high-quality followers, likes, and views available at likeskaufen.eu. This way, your Instagram account continues to perform strongly, even after the latest platform updates.