CheckIns / was here / Page visits

Most businesses currently have a Facebook page where they present their activities, products and services as well as their values.

For some time now, Facebook has had an additional feature that allows you to create local pages for your physical outlets. Each outlet can have its own page called "Locations" to present all the basic information (address, opening hours, phone number, etc.) and also integrate specific local content such as photos, campaigns or product catalogues.

This feature allows users to find you via Facebook search or once they land on your main page. Facebook users can use the "CheckIn" (been here / Page visit) feature to signal that the point of sale has been visited locally.

By setting up Facebook "Places" pages, you can also collect a greater number of reviews. Consumers will prefer to leave their feedback on a page dedicated to the outlet they visited rather than on a national page. 86% of internet users look for online reviews of retail services before visiting them. Reviews reflect your brand image and more and more consumers trust them. E-reputation is therefore a fundamental factor in increasing your local traffic and allows you to increase your referencing in search engines.