Becoming a follower - when it pays offAs a Facebook page operator, the search for followers is commonplace. But only a few think about becoming a follower.Especially in the early days, every new follower is registered with heart palpitations and often the question arises whether the Page itself should perhaps also follow one or the other fan. Self-proclaimed experts often give the tip to simply follow everyone who does the same on their own page. Becoming a follower, however, is more than simply clicking a "like" and then no longer being interested in the page. Of course, you can perhaps make masses in this way and follow everyone who comes under your mouse pointer in the hope of drawing attention to yourself. Effective, however, is something else.